December 4, 2012 by MsDailyLife
Two is better than one: the collaboration between the conceptual artisans at Maison Martin Margiela and fast fashion giant H&M is one that will produce a re-edition of the greatest and most memorable from Margiela’s extensive design archive that is 23 years in the making.
The most representative garments are drawn from said archives and reproduced in new shapes and fabrications under H&M, offering something of a reintroduction of the fashion house to the masses. The collection will consist of womenswear, menswear and accessories, providing a succinct synopsis of Margiela’s famed design signature: a focus on shape, volume, deconstruction, artisan tailoring, ambiguity and transformation.
Decidedly gender neutral, the garments themselves are incredibly accurate reproductions of the original; all garments and accessories in the collection will be individually tagged with the season of the original garments that inspired them. This collaboration will not only, hopefully, bring Maison Martin Margiela’s unique heritage to the masses, but also to remind loyal fans that the house is far-reaching and stronger than ever.
Photography : Clifford Loh
Styling: Randolph Tan
Hair: Andy Razali using Marc Anthony True Professional
Make-up: Ros Chan using Sephora
Models: Alexandra S, Jimmy Q, Yan K, Timofey K, Jana Z (AVE)